Posts Tagged ‘LinkedIn’

Facebook Announces New Format For Pages – The Good, The Bad and The Narrow!

February 11, 2011

Well, Facebook did it again!  Today they changed the look for “pages” to fall more in line with the look of the “profile” changes they made recently.  Let us mention that when we say “profile”, we are referring to an individual account, but when we say “pages”, we are referring to a business or organization.  As an admin of pages for several clients, we received an email notification from Facebook tonight of these changes, and with it came a walkthrough tour of each page to see the effects the changes would have. Once we walked through the on screen tour, we were given the option to make the upgrade immediately, or wait until March 10th when all “pages” will automatically switch over.  After my inital digestion of these changes, here is what I think:

THE GOOD:

1)    The most recent photos that you post to your Wall or photos that you tag your Page in will appear across the top now. This area will not include any photos posted by your fans.  If you want to hide a photo, you just need to click the X.  This is a great option to customize a photo banner at the top of your page.

2)    The Navigation links are now on the left, just like on people’s profiles.

3)    Wall posts can now be shown as they always have, or you can opt to have the most interesting stories rise to the top – a great way to keep things hopping on your page.

4)    Individual posting is now available!!!  This change is my personal favorite.  Now, if you are in a “page” that you happen to be the admin of, you can post as yourself rather than just on behalf of the organization!  Thank you Facebook!

5)    And…you can now post as the organization to other pages!  Another great add from Facebook to draw attention back to your page – love it!

6)    You can get notifications when fans interact with your page or posts.  Who can I thank for this? 

7)    The ability to now see activity from the pages you like in your news feed – Excellent!

8)    Feature other pages you like as an organization right on your page – Great Networking tool!

9)    You can now select which featured pages appear on the left – This will be beneficial to many businesses looking to help build awareness of others.

Facebook Pages Take On A New Look!

 

THE BAD:

In addition, they have kept the custom landing pages, but unfortunately it appears that they changed the width of the pages.  To some, this may sound like nothing, but to others, this just created a whole lot of overtime!   Facebook had just reduced the width of these pages to 520px in August 2010, and now they reduced it even more, to what appears to be about 500px, maybe even less.  So all those custom designed pages that were formatted for the 520px layout, well, because the page is more narrow, now they are cut off on the end. 

The difference between 520 px and now!

 

Another thing I noticed as a result of the change was that some Facebook apps that are downloaded as tabs for the pages have also been effected.  I’ve decided to wait this issue out a bit, as I imagine there are people working overtime everywhere making the necessary changes to accommodate this recent “guess what’s new?” announcement.

As a whole, the changes are positive and create more flexibility as an admin of pages within Facebook. It is safe to say that designers of both custom landing pages and of apps designed for tabs in Facebook, have some work ahead of them – I know I do.

Save Time Monitoring & Managing Your Brand on Facebook, Twitter & More

February 9, 2011

Granted, we are a Constant Contact Business Partner and it’s the number one choice for us for any email marketing we handle for our clients.  While you may be familiar with Constant Contact for email marketing, here is a tool they offer that you may not know about, NutShellMail from Constant Contact.

If keeping up with all your social networks is becoming a full time job, take a moment and look into Nutshell Mail with Constant Contact.  NutshellMail tracks your brand’s social media activity and delivers a summary right to your email inbox.

We all get flooded with one email for every change, like, response and happening on our multiple social networks, now imagine getting just one email with all of it.  One email with all your Facebook Likes, Posts, Comments, and Insights.  Twitter account notifications of new followers, tweets from your favorites and mentions. Even profile updates, discussions and recommendations from your within your LinkedIn network.  One email with everything, from everywhere, in one place, and the ability to respond right from that one email.

This one tool through Constant Contact has made managing our clients social networking sites a breeze.  With just a few daily emails, it allows us to stay on top of the constantly changing accounts for everyone, making sure that every interaction gets a timely reaction by our clients.  A totally customizable solution to that saves time and makes managing your social networking easy!

NutshellMail supports Facebook, Twitter, LinkedIn, Yelp, Foursquare, Citysearch, YouTube and MySpace

HOW TO: Optimize Your Company’s LinkedIn Profile

February 8, 2011

HOW TO: Optimize Your Company’s LinkedIn Profile.